He’ll be reporting to Sean O’Neall, General Manager for Lazer Broadcasting.
In his role, Álvarez will oversee sales for KXLM Radio Lazer, KLJR La Mejor, and KOXR La Mexicana in Oxnard/Ventura; KZER Radio Lazer in Santa Barbara; and KLMM Radio Lazer, KSBQ La Mexicana, KLUN Radio Lazer and LSMY La Mejor in Santa Maria.
Until recently, Álvarez was Director of Network Sales for VME TV. He was previously VP of Sales for KWHY-22 and General Sales Manager for Estrella TV’s KRCA-62 in Los Angeles. Before that, he was VP of Sales for NBC Telemundo in Arizona.