Offering a diverse portfolio and “young and diverse audiences on demand,” Univision Communications, Inc. has launched a programmatic ad and analytics platform called Mosaico Trading.
The new digital platform will use first and second-party data to target display and video ads to Latino and millennial viewers, and is “specifically designed to harness UCI’s digital portfolio,” which includes Fusion, El Rey, The Root, The Onion, Flama, Univision Digital and Univision Music.
Mosaico Trading features UCI’s Univision Data Management Platform (UDMP) that provides clients with access to its proprietary online and offline audience data, allowing them to reach specific audiences.
Univision picked the name Mosaico Trading to highlight the “mosaic” to its diverse audiences.
