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Univision launches Mosaico Trading to tackle programmatic advertising

June 3, 2016 by Veronica Villafañe

Mosaico TradingOffering a diverse portfolio and “young and diverse audiences on demand,” Univision Communications, Inc. has launched a programmatic ad and analytics platform called Mosaico Trading.

The new digital platform will use first and second-party data to target display and video ads to Latino and millennial viewers, and is “specifically designed to harness UCI’s digital portfolio,” which includes Fusion, El Rey, The Root, The Onion, Flama, Univision Digital and Univision Music.

Mosaico Trading features UCI’s Univision Data Management Platform (UDMP) that provides clients with access to its proprietary online and offline audience data, allowing them to reach specific audiences.

Univision picked the name Mosaico Trading to highlight the “mosaic” to its diverse audiences.

Filed Under: Digital Tagged With: Mosaico Trading, Univision

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

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