Telemundo’s runaway hit “El Señor de los Cielos” continues to be a hot property for the network. The fourth season finale of the popular “Super Series” attracted 4,577,000 viewers during its three-hour conclusion last night, according to Nielsen.
Starring Rafael Amaya as Aurelio Casillas, the finale averaged 2,644,000 total viewers, 1,480,000 adults 18-49 and 753,000 adults 18-34 from 8-11pm, giving Telemundo a huge lead over rival Univision during primetime.
According to Nielsen data, Telemundo outperformed Univision from 8-11 pm by +37% among total viewers, +67% among adults 18-49 and +96% among adults 18-34.
Locally, the three-hour finale ranked as the #1 Spanish-language program in its time period in Los Angeles, Houston, Miami and New York among total viewers and adults 18-49.
During its full run, “El Señor de los Cielos” averaged 1,968,000 total viewers and 1,143,000 adults 18-49, making Telemundo the #1 broadcast network Monday-Friday at 10 pm during regular programming among adults 18-34 and #2 among all networks behind Adult Swim.
The 10 pm hour of the “El Señor de los Cielos” finale was the highest-rated broadcast program, in the time slot, regardless of language, among adults 18-49 (1,693,000) and adults 18-34 (879,000).
The finale ranked as the #1 most social primetime program in broadcast across all networks, regardless of language.
The show also reached a total of 51,200,000 global Facebook users and generated a total of 2,600,000 views from a Facebook Live integration during a first ever watch-party with cast. On the day of its finale, “El Señor de los Cielos” reached 167,000 unique users across digital platforms, +132% vs. season three, +35% vs. season two, and +159% vs. season one.
During its full run, the Super Series reached 502,000,000 global Facebook users across social media platforms, and generated 38,000,000 actions on Facebook, Twitter and Instagram. Additionally, it also reached 2,700,000 U.S. unique users across all digital platforms.
For the first time ever, season four of “El Señor de Los Cielos” offered viewers a unique real-time second screen experience through the Double Acción app. The app generated 150,000 downloads and 321,000 user interactions.
Source: Nielsen, Live+SD. Finale: 7/18/16, fast cume based on a 6-minute qualifier; NSI, A18-49 & P2+, ranking based on impressions among TEL, UNI, UMA, AZA, ETV and MFX for 8-11pm ET/PT, 7-10pm CT. Digital: Adobe Analytics, US Only; 7/18/16. Social: Facebook Insights, Shareablee, ListenFirst, 7/18/16. Full run: Nielsen, Live+SD, 3/28/16-7/18/16. TEL rank in time slot based on M-F 10-11pm strict daypart excluding specials, 3/28/16-7/15/16. Digital: Digital: Adobe Analytics, US Only; 3/28/16-7/18/16; Social: Facebook Insights, Shareablee.
