Compared to Telemundo and Univision, Azteca América doesn’t attract as many viewers, but the smaller network has been experiencing a steady uptick in ratings during primetime among adults 18-49.
Azteca América reports its seventh consecutive month of year-over-year growth, delivering its highest August ratings in five years across total viewers (+3%), adults 18-49 (+10%) and adults 25-54 (+15%), according to Nielsen.
The network reached 3.1 million total viewers and 1.5 million adults 18-49 in primetime for the month.
Adults 18-49 drove growth in the primetime lineup, with “Al Extremo” delivering a +34% increase, while “Desafío” grew by +270% and the Docu-Drama hour that includes “El Cazador” and “Las Entrañas de lo Prohibido” reported +24% year-over-year growth.
It also had its highest concentration of young viewers in primetime, with 25% of its total average audience in the adults 18-34 demo.
Locally, KPDF in Phoenix and WCHU in Chicago, the stations saw double and triple-digit growth in the adults 18-49 demo, including Chicago (+211%) and Phoenix (+45%).
Network Source: NTI Live+SD program data; Growth based on 08/01/2016 – 08/28/2016 vs. 07/27/2015 – 08/30/2015; Prime and programs based on strict daypart data and exclude any sports/specials; Prime time young viewers comp based on percentage of 18-34 year olds out of total viewers; reach includes six minute qualifiers;
Local Sorce: NSI Live+SD time period data; Growth based on 08/01/2016 – 08/28/2016 vs. 07/27/2015 – 08/30/2015; A18-49 demo