He’ll continue to oversee sports sales marketing while developing marketing solutions that offers Univision customers ways to connect with sports fans on every platform.
He’ll lead on ideation, product positioning, execution, post-sale and content creation.
Since joining Univision in 2011, Resnick primarily developed the sales marketing strategy for some of Univision Deportes’ most-successful sporting events, particularly tied to soccer, such as Liga MX matches, the Sábado Futbolero franchise and both U.S. and Mexico National teams.
During Resnick’s tenure, Univision Deportes saw an increase in content production, going from broadcasting 150 live matches a year and 30 show hours per month to 500 live matches a year and 150 show hours per month.
Before Univision, Resnick spent 14 years at Time, Inc in a variety of sales and marketing roles.