Categorized | Programming, TV & Radio

Entravision changes radio format at 13 stations

Entravision - La SuavecitaEntravision has rolled out “La Suavecita” Regional Mexican format nationally across 11 new markets and 13 new stations.

The company first launched “La Suavecita” on its L.A. station KSSE 107.1 FM in December of 2016, flipping it from its Rock en Español format and Super Estrella brand.

The rollout includes a new programming lineup, featuring its syndicated shows helmed by “El Genio” Lucas, Piolín and Armida y La Flaka.

The flipped stations are in California, Nevada, Arizona, Colorado and Texas.

In Los Angeles, the company also switched KLYY 97.5 and 103.1 FM to “La Tricolor” Regional Mexican/current hits format.

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I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of IntersectionsSouthLA.org, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I was president of the National Association of Hispanic Journalists from 2004 to 2006, and inducted into the Hall of Fame in August of 2016. As an online news manager, I was West Coast Web Editor for impreMedia and Managing Editor of IntersectionsSouthLA.org. In addition to running Media Moves, which I founded in June of 2007, I'm a regular contributor to Forbes and also do freelance work as writer, reporter and producer.
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