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Entravision changes radio format at 13 stations

January 10, 2018 by Veronica Villafañe

Entravision - La SuavecitaEntravision has rolled out “La Suavecita” Regional Mexican format nationally across 11 new markets and 13 new stations.

The company first launched “La Suavecita” on its L.A. station KSSE 107.1 FM in December of 2016, flipping it from its Rock en Español format and Super Estrella brand.

The rollout includes a new programming lineup, featuring its syndicated shows helmed by “El Genio” Lucas, Piolín and Armida y La Flaka.

The flipped stations are in California, Nevada, Arizona, Colorado and Texas.

In Los Angeles, the company also switched KLYY 97.5 and 103.1 FM to “La Tricolor” Regional Mexican/current hits format.

Filed Under: Programming, TV & Radio Tagged With: Entravision

Reader Interactions

Comments

  1. AH says

    January 19, 2018 at 3:44 PM

    En otras palabras, el mismo “humor” de cantina tipico de la radio en espanol…

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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