Looking to expand its reach to Latino millennials, digital media brand Mitú is bringing three new development, production and marketing executives to the company.
Zadi Diaz is joining the company as VP of Digital Studio for Premium Content, Gina Reyes as VP of Scripted Development for Television and Film, and Rachel García as VP of Marketing and Brand Strategy.
The three women will be based at Mitú’s Los Angeles headquarters.
An award-winning creative executive who specializes in digital storytelling, Diaz will oversee short, mid-form and branded video development and production.
Prior to joining Mitú, she was VP of Programming and Development at ipsy. She previously held roles as Executive Producer of AwesomenessTV’s Awestruck, and of YouTube’s flagship show, YouTube Nation, produced by DreamWorks Animation.
Reyes arrives to Mitú from Story House Entertainment at Univision, where she was Director of Content Development for English and Spanish-language scripted series. At Mitú, she’ll oversee the company’s growing scripted development initiatives for television and film.
Before Univision, Reyes spent five years at Fox as Director for the Fox Writers Lab, Fox TV Directors Lab and the Fox/AFI Filmmakers Lab .
García will oversee Mitú’s marketing, creative partnerships and programs, including the company’s in-house agency. She’ll also develop the company’s fanbases through social media, events, licensing and merchandising, and will lead Mitú’s B2B and sales marketing efforts.
García previously worked for BBC America as Vice President, Marketing and Social Media.