Telemundo is exploring a new content distribution model, jumping into shorter series that will “travel well” in multiple distribution platforms.
It kicks off the new strategy with its first-ever exclusive 13-episode series “El Recluso.”
Billed as an “exclusive event,” the prison thriller starring Ignacio Serricchio in his first Spanish-language role, is Telemundo’s most ambitious project to date – from cast, production team and budget.
Telemundo has had great success with shorter, edgier “super series.” But they still run about 60 to 80 hours. The strategy of going even shorter has pros and cons for a network with a business plan built around linear content.
Peter Blacker, Telemundo EVP, Revenue Strategy and Innovation, shares the thought process behind the network’s new distribution strategy, challenges and interest in capturing a wider international audience in an article on Forbes.