Luis Barrague has been promoted to CEO at Headway, a global marketing tech company that Entravision acquired in 2017.
He replaces Headway co-founder Martin Kogan, who left the company.
Barrague joined Headway in 2013 as VP of Mobile, based in Argentina.
He was upped to COO in 2015, operating from Barcelona. In that role, he led the company’s global operations and the company’s purchase of Smadex, a company specialized in campaign optimization for branding and performance through a mobile platform DSP, a move designed to help Entravision drive digital growth.
Barrague previously held several high-level positions in marketing and optimization companies in Argentina.