Brandon López started a new job this week as digital media manager at WPBF, the ABC affiliate in West Palm Beach, Florida.
In his new role, he’ll oversee the station’s digital operations, implement strategies, and develop unique content to the station’s digital and social media platforms.
This is López’s second stint at WPBF. He previously worked at the Hearst-owned station as digital editor in 2016.
Most recently, he spent two years as a digital producer for WTVJ and WSCV, the NBC/Telemundo duopoly in Miami. In addition to creating original content for online, OTT and broadcast platforms, he was also a contributing reporter to WTVJ’s lifestyle and entertainment show “6 in the Mix.”
López’s past experience includes jobs as a writer, associate producer and social media producer for WTVJ and WSVN in Miami.