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Estrella Media signs Spanish-Language broadcast deal with LAFC

Estrella Media - LAFC

L to R: Sports reporter Alexandra Stergios, Estrella Media CEO Peter Markham, LAFC EVP Larry Freedman and sports anchor Francisco X. Rivera.

As part of its plans to diversify its content, Estrella Media has signed a deal with the Los Angeles Football Club (LAFC) to become its official Spanish broadcast TV partner for the 2020 season.

The agreement, announced today, gives EstrellaTV 62, the company’s Los Angeles station, exclusive rights to locally air LAFC regular season matches.

EstrellaTV 62 will televise 17 of the club’s 34 regular season contests in 2020, beginning with LAFC’s road match against the Vancouver Whitecaps FC on Saturday, April 11 at 7 pm PT.

In addition to broadcasting eight home and nine away LAFC matches, EstrellaTV 62’s coverage will include 30-minute pre and postgame shows, as well as exclusive content and original behind-the-scenes access to training, matches, and more.

Francisco X. Rivera will anchor the LAFC Spanish-language broadcasts as the play-by-play commentator. Alexandra Stergios will be the sideline reporter. A color analyst will be announced at a later date.

Rivera has been the lead sports anchor for Estrella TV 62 since 2016, hosting all of the station’s Los Angeles coverage and special events on a national level. Prior to Estrella TV, Rivera worked as a sports anchor for ESPN Deportes Radio, FOX Deportes, KWHY-22, and Fox Sports West.

Stergios launched her sports broadcasting career in her native Mexico in 2013, where she was lead sports announcer on Zector Deportivo, an Internet radio program. From 2014 to 2017 she held various roles at Radio Capital 830 AM Estadio Deportes and Poder Mexico Radio. She joined EstrellaTV 62 as a sports anchor in 2018 and has also held various anchor responsibilities for the company’s local and national newscasts.

EstrellaTV 62’s pre-game half-hour show will include pre-match LAFC fan action and live performances by well-known artists. A halftime show will cover the highlights from the first half of play, and the post-game wrap up will feature player interviews and analysis.

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