Calling it a “realignment of several of its divisions designed to fuel growth in a rapidly changing media market,” NBCUniversal Telemundo Enterprises today announced a new structure that will maximize its content across all platforms and redesign the company’s revenue strategy.
As part of the effort, the company announced several promotions, effective immediately.
Ronald Day is elevated to President of Entertainment and Content Strategy and Romina Rosado is promoted to EVP, Entertainment and Content Strategy.
Both executives have led the entertainment division’s omnichannel strategy, focused on Telemundo Global Studios, Network News and Sports. They are charged with overseeing the development of a data-driven content strategy that is tailored for each of Telemundo’s platforms, including Universo and Peacock, as well as other direct-to-consumer outlets.
Peter Blacker is upped to a broader role as EVP, Chief Commercial Officer, Head of DTC Licensing. He will lead the newly-redesigned Revenue Strategy and Distribution unit, focusing exclusively on the commercialization, monetization and distribution of Telemundo content, including direct-to-consumer and emerging platforms.
Blacker will also be responsible for partnering with Telemundo’s creative engines (Global Studios, Entertainment, Sports and News), as well as with the NBCU Distribution & Licensing and Peacock teams, to develop monetization opportunities in the U.S. and globally.
The company states it will accelerate its commercialization teams to maximize monetization in the marketplace and continue developing Latino content and storytelling across all screens, in both Spanish and English.