Univision is entering the streaming wars.
Just a day after announcing a slate of new executive leaders, including the addition of former Telemundo network president Luis Siberwasser, and a series of nationwide layoffs, the company announced plans to launch PrendeTV.
The free, ad-supported streaming service targeting the U.S. Hispanic audience is scheduled to debut in the first quarter of 2021.
The company says its streaming platform will have “100% Spanish-language programming” that will feature Hollywood blockbusters, global television series and programs from Univision and Televisa’s libraries.
Univision says it will kick off with over 30 channels
More details about PrendeTV on Forbes.