CEO Wade Davis and President of Advertising Sales and Marketing, Donna Speciale, presented a “new vision” for Univision in a virtual presentation today for advertisers, marketers and media.
Davis’ key message: Univision has been undergoing a year of reinvention and transformation since he decided to invest in the company.
“We will be taking Univision from the leader in U.S. Hispanic media to being the global leader in Spanish-language media. We’re taking everything Univision did right and we’re going to modernize and supercharge it,” he stated during the presentation. “We are going to be making investments in content that Spanish-language television in the U.S., and maybe the world, has never seen.”
Davis highlighted leadership additions – part of his “dream team – including Luis Silberwasser, now President of the Univision Television Networks Group.
“Luis was President of Telemundo during the only years years Telemundo was taking meaningful share for Univision. Now, Luis runs Television for us.”
Just like Davis, Speciale said she she’s “all in on Univision” and sees great opportunities for growth and transformation.
As part of the company’s expansion strategy, both execs touted a major expansion into streaming video, announcing the official launch of its ad-free streaming service PrendeTV for sometime next week. Currently in a “soft-launch,” PrendeTV will kick off with 35 channels and 30,000 hours of content. Speciale said Univision is spending $100 million in marketing to launch the service.
Speciale also announced that morning show “Despierta América” will expand to Sundays in the fourth quarter.
“This is our Today show or GMA, but the U.S. Hispanic community doesn’t watch those shows,” stressed Speciale. “There are more Hispanics watching DA than GMA and Today combined.”
The presentation was a sort of preview to the company’s Upfronts, with an upbeat outlook on the future and evolution of Univision.