Univision has recruited four more top-level executives to join the team of its soon-to-launch global platform, which aims to reach more than 600 million Spanish speakers worldwide when it launches at a time yet to be announced later this year.
The new additions are:
Roger Sole, Chief Marketing Officer, Streaming. He will lead the marketing team in the development, growth, and creative approach for the future global streaming platform, including performance marketing, partner marketing integration, advertising, and all other streaming marketing efforts across all digital platforms. Sole has extensive experience in the telecommunications sector, having been CMO of Sprint (now T-Mobile) for five years, where he was a key member of the leadership team during the company’s turnaround and merger process. Most recently, he was the global CMO at WeWork.
Vincenzo Gratteri, SVP of Development, Streaming. He will lead development and production of original Spanish language content. Gratteri has overseen hundreds of productions across his almost 20-year career in the industry, having started in Italy with Lux Vide, where he produced titles such as Coco Chanel, in partnership with Rai Fiction and France 2. His experience spans from Europe to Latin America and the United States, where he worked with top production houses such as W Studios, where he produced more than 500 hours of prime TV series like El Dragón, a co-production between Televisa and Netflix, and most recently at Onza Americas, a production company based in Miami which he founded in partnership with the Spanish producers of The Ministry of Time.
Adam Waltuch, SVP of Streaming Partnerships. He will lead placement and growth through marketing partnerships with Univision’s global app distribution partners. He will work closely with the Distribution and Content Licensing teams to support our future global streaming partnerships with MVPDs and vMVPDs in the U.S. and Latin America. Waltuch comes to Univision from Netflix, where he led teams responsible for fueling growth through distribution and brand partnerships, managing relationships with MVPDs, telcom companies, operators, and several consumer brands, He was formerly at Google, where he spent time in Buenos Aires, Santiago, and Mountain View, leading teams behind products like Google Cloud and AdWords. He has 20 years of experience in marketing partnerships, strategic business development, and content production.
Rita Chertorivski, SVP of Business and Legal Affairs, Streaming. She will lead all partnership negotiations relating to the development and production of original content for streaming. She will also oversee all clearance and ancillary rights issues and advise on legal issues relating to streaming. Chertorivski is a seasoned, bicultural attorney licensed in both the U.S. and Mexico, where she began her career. She has worked in the U.S. both as a corporate lawyer and a media and entertainment attorney. Before joining Univision, she served as Vice President, Business and Legal Affairs for NBCUniversal Telemundo Enterprises, where she led a multi-regional team in charge of all scripted productions in the U.S., Mexico, Colombia, Argentina, and Spain.