Entravision has hired Eduardo Maytorena as Senior Vice President and General Sales Manager, leading sales for its Los Angeles properties.
He’ll be reporting to Chief Revenue Officer Juan Navarro.
In his new role, he’ll be tasked with leveraging his multicultural marketing expertise and understanding of the Latino community to enhance Entravision’s presence in the market.
Maytorena most recently worked at Spanish Broadcasting System as GSM, overseeing sales for the company’s L.A. market radio stations. He wrapped almost 7 years with SBS, where he also held local sales manager and senior account executive positions.
His past experience includes roles as creative sales director and marketing for Radio Centro 93.9FM and the now defunct Hoy newspaper in Los Angeles.
