Entravision has added Edwin Garcia and LeaAnna Hernandez to its leadership sales team as Vice Presidents of Digital Sales. Both executives will be based in Los Angeles.
Garcia joins Entravision from NGLmitú, where he served as Western Region Sales Director from January 2022 to December 2024. He previously spent 16 years in various executive sales roles, managing teams across Los Angeles, Phoenix, and Tucson, with expertise in digital, social, TV, and radio platforms.
At Entravision, he will focus on developing digital marketing solutions tailored to multicultural audiences.
Hernandez brings extensive experience in branding, marketing, and digital strategy. She has held leadership roles at Estrella Media, including Vice President of Marketing and Digital Streaming Media, during two separate stints between 2003–2009 and 2017–2023. In addition to her corporate roles, she has also worked as an entrepreneur.
This appointment marks her return to Entravision, where she previously served as VP of Integrated Marketing Solutions from 2009 to 2016.
At Entravision, Hernandez will focus on driving digital growth strategies and helping clients connect with diverse audiences through innovative approaches.
