Former TelevisaUnivision executive José Rodríguez has launched High Point Agency, a firm specializing in publicity, talent relations, and consulting for the entertainment industry.
With more than 20 years of industry experience, Rodríguez aims to promote and position Hispanic talent in music, film, and television while helping brands connect with Spanish-speaking audiences.
He will remain based in Los Angeles with teams in New York City, Miami, and Mexico City.
For the past two years, Rodríguez served as VP of Communications and Talent Relations at ViX following TelevisaUnivision’s acquisition of the PANTAYA streaming service.
Previously, he was VP of Publicity for Pantelion Films and PANTAYA from 2013 to 2022, where he led high-profile campaigns for Hispanic talent and content.
Rodríguez began his career in the music industry, working with major labels like Capitol Latin and Universal Music before transitioning to film and streaming.
Felicidades Jose!