Longtime Univision and Telemundo executive Luis Fernández-Rocha has joined Estrella MediaCo as the company’s senior vice president of local video sales.
He will continue to be based in Miami.
Estrella MediaCo is the Spanish-language video and audio content production and multiplatform distribution company created after MediaCo finalized its acquisition of Estrella Media’s EstrellaTV national broadcast network, as well as its local TV and radio stations.
Fernández-Rocha brings over 20 years of experience in top management roles at Univision, where he served as president and regional manager of multiple TV and radio stations across the United States and Puerto Rico.
He was also senior vice president of the Telefutura network and vice president and general manager of Univision 23 in Miami. He exited the company amid nationwide management layoffs in 2023.
Fernández-Rocha previously held VP and GM positions with Telemundo stations in both Texas and Miami.
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