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1,000 + broadcasters join forces in DTV campaign

October 31, 2007 by Veronica Villafañe

With the Feb. 17, 2009 DTV Transition deadline fast-approaching, broadcasters want to make sure they don’t lose viewers.

In a coordinated effort through the National Association of Broadcasters (NAB), more than 1,000 broadcasters are said to be participating in the second phase of a multiplatform consumer education campaign called DTV Answers, which includes on-air PSAs, online initiatives, as well as earned media and advertising.

Earlier this month, the NAB announced they would be committing more than $697 million to helping viewers prepare for the transition to digital television.

Filed Under: TV & Radio

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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