Veronica Villafañe founded Media Moves in 2007 after noticing the lack of coverage of Latino journalists, media professionals and Hispanic media in trade publications.
She set out on a mission to “turn footnotes into headlines” about Latinos in the media and showcase their work, dispelling the notion that there aren’t enough qualified professionals in the industry.
The news site highlights moves and accomplishments of Latinos in the media and news about the industry.
Since its inception, Media Moves has become a popular news site, quoted by multiple publications, and a valuable digital resource, often providing exclusive content and scoops about Univision and Telemundo.
Veronica Villafañe is an Emmy award-winning journalist, who has worked as an on-air reporter in Spanish and English-language television news. She has worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations, before diving into a convergence model at the San Jose Mercury News and moving into digital news management.
A freelance writer, editor and producer, she is currently a regular contributor to Forbes and AARP en Español, among other publications.
Her experience includes positions as West Coast Web Editor for impreMedia, the parent company of La Opinión newspaper, and Managing Editor of Intersections South LA, a USC-funded community news website. She was also a columnist for Poder Hispanic magazine for many years.
She was President of the National Association of Hispanic Journalists (NAHJ) from 2004 to 2006. A lifetime member of the organization, she was on the board of NAHJ from 2000 to 2007. She also served on the board of RTNDA (now RTDNA) and was an Advisory Board Member of Newswatch.
She was inducted into the NAHJ Hall of Fame in August 2016.