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Arbitron postpones PPMs in several cities

November 27, 2007 by Veronica Villafañe

Opposition from several radio companies over the methodology of the personal people meters forced Arbitron to delay the introduction of the measuring devices in nine markets.

The NYT reports the opposition stems from tests of the PPMs conducted earlier this month which showed steep declines for several radio stations catering to younger listeners and minorities.

Arbitron said it remained confident in the people meter ratings, but it wanted more time to address the issues raised by its clients. It will continue to use the paper diary system, an industry standard since 1965.

Radio audiences in Houston and Philadelphia are already being measured under the new system.

Stations in New York, Long Island and parts of northern New Jersey, Los Angeles, Riverside, San Francisco, San Jose and Chicago would begin using the meter ratings next September, nine months later than originally scheduled.

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Filed Under: TV & Radio Tagged With: Arbitron, PPM

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here

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