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New media start-up to target Latinos

December 12, 2007 by Veronica Villafañe

A group of Latino media veterans teamed up to launch Mio.TV, a bilingual online multimedia entertainment, communications and social networking site aimed at young acculturated U.S. Hispanics.

Marketing y Medios reports the interactive site will allow users to access original Mio-produced content and is expected to compete against other major Hispanic-targeted online players, including Batanga, AOL Latino, Univision and YouTube.

The masterminds of the new media start-up are
CEO Manuel García-Durán, the former chairman of Spain’s Telefonica Media; Moses Frenck, EVP, business development/strategy, a former managing editor of Marketing y Medios; former HBO executive Concepción Lara, now Mio’s EVP of programming; and former Lifetime executive Jenny Alonzo.

A private beta version of the site was unveiled yesterday during a press event, but Mio.TV is scheduled to go live for the public in late March.

Filed Under: TV & Radio Tagged With: mio.tv

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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