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Few viewers tuning in to Fox Business news

January 7, 2008 by Veronica Villafañe

Looks like the Fox Business Network has a lot of work to do to attract viewers. Early Nielsen estimates show about 6,300 people view the new network on any given weekday. Compare that to 283,000 daily viewers on CNBC from October 15 to December 14, the first two months FBN has been on the air.

The NYT reports Nielsen Media Research has been measuring FBN’s viewership since its premiere. But since they fall below Nielsen’s minimum standards for reporting, the company cannot publicly release or confirm those numbers. However, somebody who saw the internal reports, leaked the numbers to the NYT.

That’s a big difference from the Fox News Channel, which draws millions of viewers a day.

Filed Under: TV & Radio

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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