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Entravision sells Vista Media for $100 million

February 29, 2008 by Veronica Villafañe

It took Entravision a little more than 3 months since they announced their intention to sell, but they’ve finally found a buyer for Vista Media, the company’s outdoor advertising division. Lamar Advertising is paying $100 million in cash for the company.

Mediaweek quotes CEO Walter Ulloa as saying the move will allow the company to focus on its broadcast portfolio.

Filed Under: TV & Radio

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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