Looking to recruit and be more accurate in its reporting of Hispanic TV households, Nielsen announced yesterday that it had formed a national Hispanic/Latino Advisory Council. The independent advisory group will be holding its first meeting March 4 in
Nielsen’s HLAC has 11 members. Among them: Jenny Alonzo, EVP of marketing, Mio.TV; Dr. Juan Andrade, president and E.D. of the United States Hispanic Leadership Institute; Dr. David Hayes-Bautista, PhD, Director of the Center for the Study of Latino Health and Culture at the School of Medicine, UCLA; Guarione M. Diaz, President and CEO, Cuban American National Council, Inc.; and Catherine M. Pino, co-founder & principal of D&P Creative Strategies.