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10 billion videos viewed online

April 18, 2008 by Veronica Villafañe

It’s mind-boggling! Internet users viewed 10.1 billion online videos in February— and that’s just in the U.S. alone. The online viewing of videos is up 66% year over year—with Google’s YouTube in the lead, capturing 34% of the video traffic, according to Internet measurement firm comScore.

Multichannel News reports almost 135 million Internet users spent an average of 204 minutes viewing online video. The average online video clip duration was 2.7 minutes for February.

Here’s the rundown of the most popular:

1. Google’s sites had 3.6 billion videos viewed (96% from YouTube.com)
2. Fox Interactive Media – 586 million videos (539 million videos served by MySpace.com)
3. Yahoo’s and Microsoft’s video sites – both with 293 million (2.9% each) videos
4. Viacom Digital (218.0 million)

ABC.com is hanging in the top 10 – with 7 million unique visitors who spend an average of 51 minutes of online viewing per person.

Just goes to show… there’s still an interest in news…

Filed Under: People Tagged With: online videos

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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