It’s mind-boggling! Internet users viewed 10.1 billion online videos in February— and that’s just in the U.S. alone. The online viewing of videos is up 66% year over year—with Google’s YouTube in the lead, capturing 34% of the video traffic, according to Internet measurement firm comScore.
Multichannel News reports almost 135 million Internet users spent an average of 204 minutes viewing online video. The average online video clip duration was 2.7 minutes for February.
Here’s the rundown of the most popular:
1. Google’s sites had 3.6 billion videos viewed (96% from YouTube.com)
2. Fox Interactive Media – 586 million videos (539 million videos served by MySpace.com)
3. Yahoo’s and Microsoft’s video sites – both with 293 million (2.9% each) videos
4. Viacom Digital (218.0 million)
ABC.com is hanging in the top 10 – with 7 million unique visitors who spend an average of 51 minutes of online viewing per person.
Just goes to show… there’s still an interest in news…