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La Estrella in Ft. Worth comes to an end

April 8, 2008 by Veronica Villafañe

La Estrella in Fort Worth is history – publishing its final edition on April 25th. The 14 yr-old publication, originally a Knight-Ridder and now a McClatchy property, will be merged with the home-delivered entertainment and sports-focused weekly La Estrella en Casa starting May 2nd.

In a Star-Telegram article, Publisher Gary Wortel said about the move: “What we’re finding is the home-delivery product is what advertisers are looking for.” La Estrella en Casa is delivered to about 100,000 households in Dallas-Fort Worth.

La Estrella started as a weekly insert in the Star-Telegram. It evolved into a twice weekly stand-alone publication and went to five days a week when Belo launched Al Día in the same market. Last year, it was downsized to twice weekly and then to once a week.

Wortel said some La Estrella staff members will be reassigned within the Star-Telegram.

Filed Under: Print Tagged With: ends, Fort Worth, La Estrella

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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