La Estrella in Fort Worth is history – publishing its final edition on April 25th. The 14 yr-old publication, originally a Knight-Ridder and now a McClatchy property, will be merged with the home-delivered entertainment and sports-focused weekly La Estrella en Casa starting May 2nd.
In a Star-Telegram article, Publisher Gary Wortel said about the move: “What we’re finding is the home-delivery product is what advertisers are looking for.” La Estrella en Casa is delivered to about 100,000 households in Dallas-Fort Worth.
La Estrella started as a weekly insert in the Star-Telegram. It evolved into a twice weekly stand-alone publication and went to five days a week when Belo launched Al Día in the same market. Last year, it was downsized to twice weekly and then to once a week.
Wortel said some La Estrella staff members will be reassigned within the Star-Telegram.