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Nielsen will measure ESPN Deportes ratings

April 25, 2008 by Veronica Villafañe

We’ll soon find out if ESPN Deportes has significant viewership… or not. Nielsen Media Research will measure the 24-hour Spanish-language sports network’s program ratings through the Nielsen Homevideo Index Hispanic (NHIH) Service.

ESPN Deportes execs seem confident: “The addition of ESPN Deportes to Nielsen’s U.S. Hispanic cable service will provide sponsors with an important additional metric to realize the value of investing on our network,” Paul Green, VP, ad sales, told Mediaweek. The NHIH data for ESPN Deportes will be available as of April 28.

Filed Under: TV & Radio Tagged With: ESPN Deportes, Nielsen

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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