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Streaming media to generate $70 billion in 6 years

April 7, 2008 by Veronica Villafañe

$70 billion in revenue – that’s a lot of dough! And it just goes to show how media consumer habits are changing. Because, according to an Insight Research report, those $70 billion will be generated bystreaming video and music over the next six years.

A story in Information Week points out that content streamed over the Internet, IPTV networks, and mobile handsets will increase revenue through content and networks. The Insight study indicates that on-demand audio and video, as well as the revenue they generate, will boost the market, growing at a compounded annual rate of almost 29% through 2013.

And if there are any doubts about people paying for these services, Robert Rosenberg, Insight Research president, makes an excellent observation: “Questions surrounding consumers’ willingness to pay for content have been dispelled by satellite radio and iTunes.”

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Filed Under: Print Tagged With: streaming media

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here

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