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Univisión scores $80 million ad deal

June 24, 2008 by Veronica Villafañe

CEO Joe Uva’s one-stop shopping strategy seems to have paid off. Univisión has reached what is being considered the largest one-time, cross-platform upfront deal between a Hispanic media agency and a Hispanic TV network in history.

According to Mediaweek, Zubi Advertising of Miami and Univisión have completed a media $80 million advertising deal, which includes advertising on all three Univisión TV networks–Univisión, TeleFutura and Galavisión–all of its O&O TV, radio stations and online properties.

The TV deals include 30 second commercials and product integrations.

Filed Under: TV & Radio

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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