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NBC set to launch new digital channel in NYC

New York Nonstop is set to debut next Monday at 5 a.m. NBC’s new digital channel, described as a “local information and lifestyle channel,” is allegedly not designed to compete directly with cable news operation NY1.

The NY Daily News reports the new channel will be available to 5.7 million viewers on cable and over the air on digital channel 4.2 and will provide news updates every 15 minutes. It will only have one fixed show at 7 pm hosted by Chuck Scarborough, NBC-4’s 6 and 11 pm anchor. The rest of the day is scheduled to have a mix of high-pace features and information built on a “pod format.”

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