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NBC set to launch new digital channel in NYC

March 4, 2009 by Veronica Villafañe

New York Nonstop is set to debut next Monday at 5 a.m. NBC’s new digital channel, described as a “local information and lifestyle channel,” is allegedly not designed to compete directly with cable news operation NY1.

The NY Daily News reports the new channel will be available to 5.7 million viewers on cable and over the air on digital channel 4.2 and will provide news updates every 15 minutes. It will only have one fixed show at 7 pm hosted by Chuck Scarborough, NBC-4’s 6 and 11 pm anchor. The rest of the day is scheduled to have a mix of high-pace features and information built on a “pod format.”

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Filed Under: TV & Radio Tagged With: digital channel, NBC, NYC

Reader Interactions

Comments

  1. News4BayArea says

    July 1, 2010 at 12:51 PM

    Is this program similar in content to Red Carpet?

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here

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