Estrella TV continues its expansion. Liberman Broadcasting’s new Spanish-language TV network has signed an affiliate agreement with Sunbeam Television, which owns WSVN, the Fox affiliate in Miami. Estrella TV will be seen in WSVN’s multicast channel, 7.2, when the network launches later this year.
Mediaweek reports that with this deal, the new network will reach 48% of Hispanic TV households. Estrella TV recently purchased WASA-TV to gain access to the New York market. It also signed an affiliation agreement with Communications Corp. of America, to clear Estrella TV on its digital signals in four Texas markets.