Borja Perez has been named VP of integrated solutions and digital media for Telemundo Communications Group. He will report to Jacqueline Hernández, COO of Telemundo and Peter Blacker, EVP of digital media and emerging businesses.
In his new role, Borja will develop integrated content solutions for advertisers and oversee Telemundo’s digital programming, content and audience strategy.
He was previously the Yahoo! Telemundo Alliance Leader, and VP of market development for digital media at Telemundo. Before that, he was director of U.S. Hispanic and international business development for AOL at AOL Media Networks.