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Miami Herald asks online readers to donate

December 16, 2009 by Veronica Villafañe


 

The Miami Herald is exploring a new strategy to get money for their editorial content: asking online readers to donate. The McClatchy paper now asks for voluntary contributions at the end of each story and gives the option of choosing credit card payment options. If you click on the link that says “support ongoing news coverage,” you get to this page, which also asks for your contact info:

The Herald just started implementing this voluntary payment concept yesterday. Let’s see how many people actually value online news enough to pay up. 

 

On another note… a Duluth News Tribune reader sent a $205 unsolicited check to the paper asking to be dropped from the print subscription, but supporting newsgathering efforts. 

 

Could volunteer donors be a feasible answer? Will more newspapers follow suit? 

 

Filed Under: Print

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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