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WAWA no more on WFTV Orlando

October 4, 2010 by Veronica Villafañe

Plans to air WAWA (an affiliate of Caracol’s GenTV network) on WFTV-9’s digital subchannel 9.3 have gone bust. The primary investor has pulled out of the deal, leaving the Orlando ABC affiliate without a Spanish-language outlet and 9 employees out of a job.

A story in the Orlando Sentinel points out the investor, Mark Jorgenson of Del Caribe Partners, didn’t feel the economic landscape was strong enough to launch a new Spanish-language station.

WAWA was broadcasting as a low-powered station (channel 47), but it went black after the investor pulled out.

Del Caribe had built a high-end studio on WFTV’s premises that will revert to WFTV. The GM is negotiating the purchase of WAWA’s equipment. As for the employees, WFTV is willing to consider them for some currently open positions. Among the laid-off employees: Katie Coronado, who was WAWA’s news director and anchor.

Filed Under: TV & Radio

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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