Massachusetts Spanish TV Network (MasTV) launched in mid-January, promising to offer a viable alternative to Boston area Latinos. And on Tuesday, the channel debuted a 6 am weekday newscast, anchored by Sara de Alba.
“We’re the only channel with Hispanic local content, for Boston’s Hispanic community,” says Javier Marín, the new network’s co-founder. Javier says a noon newscast is also in the works.
In addition to original local programming, MasTV airs Central American programming, available online.
Javier, who is the former publisher of Spanish-language newspaper El Planeta, teamed up with WCEA Cuenca Vision. The Spanish-language cable channel, based in Roxbury, has aired locally produced multicultural programs since 1986. Javier points out the joint venture was created to fully address the needs of Boston’s Hispanic community.