• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
MENUMENU
  • About
  • Send News Tips

Media Moves

Covering Latinos in the Media Industry

MENUMENU
  • Home
  • About
  • Send News Tips
  • People
  • TV & Radio
  • Programming
  • Print
  • Digital
  • Job Board
  • Archives

Telemundo revamps morning show

February 25, 2011 by Veronica Villafañe

Telemundo has moved its morning show back to Miami, changed its talent, and revamped its format to include more entertainment in the hopes of attracting more viewers.

The newly conditioned show will start airing on Monday, Feb. 28 in HD.

 

 

Since its inception in August of 2008, “Levántate” has been produced and transmitted out of Telemundo’s Puerto Rico station, WKAQ.

NBCU announced the move back in November, saying it was a “strategic investment by Telemundo to continue to grow the show and its viewership,” and to “take advantage of all the synergies” from the other network shows produced in its Miami headquarters.

“Levántate” switches from a 3 to a 4 anchor format. The network has dropped Alan Tacher and Idaly Ferrá from the show. Rashel Díaz remains from the original team. She’s joined by Daniel Sarcos, Omar Germenos and Azucena Cierco.

 

The show will also incorporate Ramón Zayas as an in-studio news anchor and producer.

 

According to Executive Producer Tony Mojena, the show’s focus will be “to provide a balance of information and entertainment to enlighten viewers and help them start the morning on a positive note.”

Tony says the show’s mission is to “help and unite Latinos from coast to coast, especially in common causes.” He points out the show went live from Arizona in October 2010, speaking out against SB1070. “We were also in Haiti and Chile after the earthquake. Our mission is clear. It’s to connect our people, to help them ‘get up,’ like the name of our show expresses.”

He says they’ll continue to take the show around the country as the need arises.

Omar Germenos was most recently an actor in Telemundo’s novela “¿Dónde está Elisa?” He began his career as an actor in his native Mexico. In the U.S., he hosted Univision’s “El Gran BlaBlazo” from 2000-2001.

For the past 3 years, Azucena Cierco has been working for “Al Rojo Vivo con María Celeste.” She previously worked as entertainment reporter for Univision. She began her TV career in Televisa Guadalajara.

Daniel Sarcos, was previously host of Venezuela’s “Super Sábado Sensacional” for 12 years. In 2008, Ecuavisa hired him to host “Trato Hecho,” the Spanish version of “Deal or No Deal” in Ecuador.

Ramón Zayas returns to Telemundo network. He was a correspondent and producer for “Ocurrió Así” in the early 1990’s. He was most recently weekend anchor for Telemundo 47 in New York, a job he’s held since 2003. He has previously held reporter positions in San Francisco’s Univision and Telemundo stations.

Rashel Díaz joined “Levántate” when it debuted in 2008. She began her career at Telemundo as host of “Decisiones de Mujeres.”

“Levántate” was the replacement for “Cada Día,” hosted by María Antonieta Collins, canceled after less than 3 years due to terrible ratings.

 

 

Related

Filed Under: Entertainment, TV & Radio Tagged With: Levantate, Telemundo

Primary Sidebar

Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here

Related

Maggie Rodriguez

Former CBS network anchor Maggie Rodríguez returns to morning TV

February 18, 2021

Iris Rodriguez

Iris Rodríguez promoted to news director at Telemundo 40

February 17, 2021

Hugo Balta

Hugo Balta out at WTTW Chicago

February 16, 2021

Pitaya Entertainment

Former UMG, Fonovisa and Univision execs launch Latino podcast company Pitaya

February 16, 2021

Alejandra Medina

NTN24 names Alejandra Medina network anchor

February 11, 2021

Secondary Sidebar

Media Moves is a mission-driven digital publication aimed at raising the visibility of Latinos in the media. Since its inception in 2007, the site has covered thousands of stories. To keep moving forward, we need your help. That’s why we launched a crowdfunding campaign.

Learn more about why Media Moves needs your support here.

You can contribute to the campaign clicking the button below.

SUPPORT MEDIA MOVES

Related

Get the week’s stories in your inbox. The Media Moves Wrap newsletter is sent Friday mornings.
SUBSCRIBE

Related

FOLLOW US

  • Facebook
  • Twitter
  • Instagram
Copyright © 2021 Media Moves · All Rights Reserved | Terms of Use | Privacy Policy