Posted on 10 March 2011. Tags: El Nuevo Herald, partnership, PRISA
El País, the flagship newspaper of Spain’s Grupo PRISA, is expanding to the U.S.
The Spanish media giant announced a partnership with El Nuevo Herald to insert a special edition of El País within the Miami-based paper.
The Florida edition of El País will be printed and distributed by the Miami Herald Media Company. The paper’s content will be selected by its editorial staff in Spain. It will be available in newstands Mon-Fri, at a cost of .50 cents. The first joint edition started on March 7.
The deal helps El País expand its coverage in the Americas, where it currently has partnerships with newspapers in Argentina, Brazil, Chile, Mexico and the Dominican Republic.
Grupo PRISA currently has other assets in the U.S. It owns several radio stations and a stake in V-me television network.
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Veronica Villafañe - who has written 4587 posts on Media Moves.
I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of IntersectionsSouthLA.org, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.
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El País, the flagship newspaper of Spain’s Grupo PRISA, is expanding to the U.S.
