Univision today announced it has named Chiqui Cartagena VP, Corporate Marketing.
She’ll be responsible for developing and implementing corporate marketing strategies, positioning the company’s portfolio of brands, and creating proprietary consumer research tools. She’ll be based in New York and will report to Ruth Gaviria, SVP, Corporate Marketing.
Chiqui has 25 years of experience developing, launching, and leading successful Spanish-language consumer magazines, including People en Español, and marketing programs like Club Música Latina for Columbia House. Besides her marketing experience, she worked in the news divisions of both Univision and Telemundo networks in Miami and New York.
She most recently served as SVP of Business Development for Story Worldwide, a digital content marketing agency. She was previously managing director of Hispanic Ventures at Meredith. Chiqui is also the author of “Latino Boom! Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market.”