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Cartagena named Univision VP, Corporate Marketing

April 18, 2011 by Veronica Villafañe

Univision today announced it has named Chiqui Cartagena VP, Corporate Marketing.

She’ll be responsible for developing and implementing corporate marketing strategies, positioning the company’s portfolio of brands, and creating proprietary consumer research tools. She’ll be based in New York and will report to Ruth Gaviria, SVP, Corporate Marketing.

Chiqui has 25 years of experience developing, launching, and leading successful Spanish-language consumer magazines, including People en Español, and marketing programs like Club Música Latina for Columbia House. Besides her marketing experience, she worked in the news divisions of both Univision and Telemundo networks in Miami and New York.

She most recently served as SVP of Business Development for Story Worldwide, a digital content marketing agency. She was previously managing director of Hispanic Ventures at Meredith. Chiqui is also the author of “Latino Boom! Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market.”

Filed Under: People, TV & Radio Tagged With: Chiqui Cartagena, Corporate Marketing, Univision, VP

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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