In an article titled “Latin influence: Meet the executives and icons shaping the massive, and growing, Hispanic media market” published in this week’s Adweek Magazine, impreMedia CEO Mónica Lozano was named one of the top 10 influential executives in U.S. Hispanic Media. Three influential on-air personalities made the list: journalist Jorge Ramos and TV icons Don Francisco and Cristina Saralegui.
TV moguls Emilio Azcárraga Jean, of Televisa, and billionaire Gustavo Cisneros, of Cisneros Group, parent company of Venevisión are also on the top 10 exec list. Others listed: CNN en Español General Manager Cynthia Hudson; Marcos Santana, President of Telemundo International; Monica Gadsby, CEO of Starcom Mediavest Group; Michelle Ebanks, President of People en Español; and David Lawenda, President of Ad Sales for Univision.
There are some interesting glaring omissions, such as Univision Networks President César Conde.
The article, which delves into demographic shifts and ad trends in light of Census 2010 numbers and the growing economic power of Hispanic consumers, provides some interesting analysis about Spanish-language media, particularly about recent changes in Univision.