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Rodríguez named VP/GM of KDTV

December 12, 2011 by Veronica Villafañe

Univision today announced the appointment of Raul Rodríguez as Vice President and General Manager of KDTV-14, Univision’s O&O in San Francisco.

Rodriguez will oversee local news, programming, advertising sales, marketing, on-air promotion and community relations for Univision’s local Radio and TV stations as well as Interactive platforms in the market.

He’ll report to Luis Patiño, SVP of Univision Television Group, and Peter M. Moore, SVP/Western Regional Manager, Univision Radio.

Raul most recently was GM and VP of Journal Communications, leading the company’s Palm Springs operations – KMIR-TV and KPSE-TV.

Before that, he was director of Hispanic Sales for News-Press & Gazette, where he was responsible for the company’s Hispanic assets, including six TV stations and one radio station.

Raul was GM of KWHY-22 from 2007 to 2010. He was previously General Sales Manager for KSTS-48, Telemundo’s San Francisco Bay Area station.

Filed Under: People, TV & Radio Tagged With: Journal Communications, KDTV-14, KWHY-22, Raul Rodríguez

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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