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¡Q’VIVA! premieres on Univision to strong ratings

January 31, 2012 by Veronica Villafañe

The debut of “¡Q’VIVA! THE CHOSEN” this past Saturday, January 28 gave Univision an increase in ratings in the time slot.

According to Univision, Nielsen numbers show they saw  double-digit margins growth during the 7 pm time period across all key demographics.

Among Total Viewers 2+ the Jennifer Lopez, Marc Anthony and Jamie King talent show increased Univision’s audience by 37%, among Adults 18-49 by +34% and adults 18-34 by +33%, compared to the prior three Saturdays.  The premiere also generated strong social media engagement with more than 55 million impressions on Twitter, according to Radian6.

“¡Q’VIVA!” also gave a strong lead-in to “Sabado Gigante,” which averaged 2.8 million Total Viewers 2+ and 1.2 million Adults 18-49, delivering its highest audience levels in the current season.

Filed Under: Entertainment, Programming, TV & Radio Tagged With: Q'Viva The Chosen, Univision

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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