The debut of “¡Q’VIVA! THE CHOSEN” this past Saturday, January 28 gave Univision an increase in ratings in the time slot.
According to Univision, Nielsen numbers show they saw double-digit margins growth during the 7 pm time period across all key demographics.
Among Total Viewers 2+ the Jennifer Lopez, Marc Anthony and Jamie King talent show increased Univision’s audience by 37%, among Adults 18-49 by +34% and adults 18-34 by +33%, compared to the prior three Saturdays. The premiere also generated strong social media engagement with more than 55 million impressions on Twitter, according to Radian6.
“¡Q’VIVA!” also gave a strong lead-in to “Sabado Gigante,” which averaged 2.8 million Total Viewers 2+ and 1.2 million Adults 18-49, delivering its highest audience levels in the current season.
