Categorized | People, TV & Radio

Cruz returns to KYMA as news director

Posted on 30 January 2012. Tags: , ,

Luis Cruz just can’t get enough of Yuma!  He’s returning to KYMA to become news director for a third time at the station.  He starts the new job on Wednesday, February 1st.

Luis was most recently a reporter and fill-in anchor at KGTV, the ABC affiliate in San Diego.  His last day at that station was January 20th.

What’s pulling him back?

“I realized I missed mentoring young broadcast journalists and being on the management side of the business,” Luis tells me. “I still have my home in Yuma, Arizona and I’m excited to return to the number one rated television news station in the Desert Southwest.”

Luis was News Director at KYMA from 2004-2006 and then again from 2008-2011.  He was weekend morning anchor at KVBC now KSNV (NBC affiliate) in Las Vegas from 2006 to 2008.

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- who has written 4589 posts on Media Moves.

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of IntersectionsSouthLA.org, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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One Response to “Cruz returns to KYMA as news director”

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  1. Stories Posted Monday, January 30, 2012 : Media News At This Hour says:
    January 31, 2012 at 3:02 AM

    […] Arizona market – Cruz returns to KYMA as news director…”Luis Cruz just can’t get enough of Yuma!  He’s returning to KYMA to become news […]



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I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I was president of the National Association of Hispanic Journalists from 2004 to 2006, and inducted into the Hall of Fame in August of 2016. As an online news manager, I was West Coast Web Editor for impreMedia and Managing Editor of IntersectionsSouthLA.org. In addition to running Media Moves, which I founded in June of 2007, I'm a regular contributor to Forbes and also do freelance work as writer, reporter and producer.
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