Douglas Darfield has been named to the newly-created position of Executive Vice President of Research and Strategic Insights at Telemundo. He starts in March and will report to Jacqueline Hernández, Chief Operating Officer at Telemundo Media, and Tony Cardinale, Executive Vice President, Brand Planning and Strategic Insights, Entertainment & Digital Networks and Integrated Media, NBCUniversal.
In his new role, Darfield will manage all phases of consumer, media and marketplace intelligence and will oversee a team of 15 researchers based in Hialeah, FL and New York City.
Darfield was most recently Senior Vice President of Multicultural Measurement at The Nielsen Company. He was previously, SVP of Hispanic Services from 2001 to 2007, securing Media Rating Council (MRC) accreditation for Nielsen’s National Hispanic Television Index (NHTI).
Prior to that, Darfield was VP of Network Research for Hispanic Broadcasting’s radio network (now Univision radio network). Before that, he was VP of Research at Univision from 1988 to 1998.