Pedro was visiting his sister when he collapsed. He was pronounced dead at 6:30 pm Saturday. Cause of death was determined to be respiratory arrest. He had been dealing with some health issues for several months.
The founder of National Salsa Day in Puerto Rico, Pedro had been with SBS for more than 30 years. He was named Director of Programming of Z’93 in 1983. At the time of his death, Pedro was also Director of Programming of Estereotempo FM and Ritmo 96.
In a statement, Raúl Alarcón, President and CEO of SBS said: “We offer our deepest sympathies to his wife, Ana, their children, and the rest of his family and all the people of Puerto Rico at this time of great loss. Pedro was a remarkable and kind individual who left an indelible mark on the company and on all of the people who had the privilege of working with and knowing him. He was a devoted husband and father, a strong and patient leader, a dedicated and talented professional and a deeply involved member of his community. He will be greatly missed both as a long time friend and colleague.”