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Telemundo’s rating goal

April 3, 2012 by Veronica Villafañe

Telemundo beat Univision last Saturday night. The live CONCACAF Olympic Qualifier soccer semifinal match between Mexico and Canada, which aired on March 31 at 9:00 pm ET, gave Telemundo more than 1.6 million total viewers and was the # 1 primetime program Saturday night on Spanish-language TV among adults 18-49. The match help beat Univision’s “Sábado Gigante” by 28% (1,079,000 vs. 845,000) in the demo, according to Nielsen numbers provided by Telemundo.

The Mexico vs. Honduras final (Monday, April 2 at 8:00 PM ET) was the watched game of the seven CONCACAF Olympic Qualifier matches broadcast by Telemundo, delivering 1,893,000 total viewers, 1,215,000 adults 18-49 and 833,000 men 18-49, becoming the most

 

 

Filed Under: TV & Radio Tagged With: CONCACAF, Mexico and Canada semi final, Nielsen, Telemundo

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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