• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
MENUMENU
  • About
  • Send News Tips

Media Moves

Covering Latinos in the Media Industry

MENUMENU
  • Home
  • About
  • Send News Tips
  • People
  • TV & Radio
  • Programming
  • Print
  • Digital
  • Job Board
  • Archives

Uva talks about Univision’s English news channel, MundoFox

June 14, 2012 by Veronica Villafañe

Former Univision CEO Joe Uva gave his analysis on the state of Latino media during an interview on Fox News Latino yesterday. He told reporter Bryan Llenas that the Hispanic market can sustain the upcoming new media ventures, referring to the Univision-ABC English news channel, projected for launch in 2013, and the August debut of MundoFox.

For years, Univision’s message to advertisers has been that the only effective way to attract Hispanic viewers is through Spanish-language programming.  When asked about whether his former company’s new strategy of offering English programming was the way to go, he replied:

“I don’t think it’s one or the other. I think it’s very important to recognize that there are many components to the Hispanic community and certainly from a language perspective Spanish language is going to continue to be very, very relevant….However, when you speak about news and information, when you speak about lifestyle programming, and when you think about sports, and music, and food, and other genres I think there is a growing community of bilinguals and those who prefer, and are English dominant, who would welcome the opportunity.”

About MundoFox, he gave them high marks for their partnership with RCN, which gives them access to ready-made content:

“I think MundoFox will have the benefit of the experience of their international channels in Latin America to draw on. There is room for competition in the marketplace and the fact that you’re going to have this community have more choices is a really good thing.”

Uva, CEO and President of Univision Communications from 2007 to 2011, is now director of Dunkin Brand Group.

Check out the 7 minute video interview here.

 

 

Related

Filed Under: People, TV & Radio Tagged With: Fox News Latino, Joe Uva, MundoFox, Univision

Primary Sidebar

Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here

Related

Robert Lopez

Robert Lopez returns to the LA Times

April 19, 2021

Sylvia Rosabal

Sylvia Rosabal named Director of the Office of Cuba Broadcasting

April 16, 2021

Diana Fuentes

Diana Fuentes leaves Express-News to lead IRE as executive director

April 15, 2021

Univision - Televisa

Univision to pay Televisa $4.8 billion in merger deal

April 13, 2021

Angelica Vale

Angélica Vale hired to host new game show on Estrella TV

April 12, 2021

Secondary Sidebar

Media Moves is a mission-driven digital publication aimed at raising the visibility of Latinos in the media. Since its inception in 2007, the site has covered thousands of stories. To keep moving forward, we need your help. That’s why we launched a crowdfunding campaign.

Learn more about why Media Moves needs your support here.

You can contribute to the campaign clicking the button below.

SUPPORT MEDIA MOVES

Related

Get the week’s stories in your inbox. The Media Moves Wrap newsletter is sent Friday mornings.
SUBSCRIBE

Related

FOLLOW US

  • Facebook
  • Twitter
  • Instagram
Copyright © 2021 Media Moves · All Rights Reserved | Terms of Use | Privacy Policy