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Uva talks about Univision’s English news channel, MundoFox

June 14, 2012 by Veronica Villafañe

Former Univision CEO Joe Uva gave his analysis on the state of Latino media during an interview on Fox News Latino yesterday. He told reporter Bryan Llenas that the Hispanic market can sustain the upcoming new media ventures, referring to the Univision-ABC English news channel, projected for launch in 2013, and the August debut of MundoFox.

For years, Univision’s message to advertisers has been that the only effective way to attract Hispanic viewers is through Spanish-language programming.  When asked about whether his former company’s new strategy of offering English programming was the way to go, he replied:

“I don’t think it’s one or the other. I think it’s very important to recognize that there are many components to the Hispanic community and certainly from a language perspective Spanish language is going to continue to be very, very relevant….However, when you speak about news and information, when you speak about lifestyle programming, and when you think about sports, and music, and food, and other genres I think there is a growing community of bilinguals and those who prefer, and are English dominant, who would welcome the opportunity.”

About MundoFox, he gave them high marks for their partnership with RCN, which gives them access to ready-made content:

“I think MundoFox will have the benefit of the experience of their international channels in Latin America to draw on. There is room for competition in the marketplace and the fact that you’re going to have this community have more choices is a really good thing.”

Uva, CEO and President of Univision Communications from 2007 to 2011, is now director of Dunkin Brand Group.

Check out the 7 minute video interview here.

 

 

Filed Under: People, TV & Radio Tagged With: Fox News Latino, Joe Uva, MundoFox, Univision

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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