Yahoo! Inc. has launched a bicultural Latina lifestyle content site within Yahoo! Shine. The digital media company unveiled Shine Latina yesterday.
Yahoo! says the site was created by and for bicultural Latinas to bring Hispanic women together to share insights and build a community.
“Shine reaches 3.57M U.S. Hispanics every month, more than any other Hispanic site,” says Javier Garcia, General Manager of Yahoo!’s U.S. Hispanic business. “By offering culturally-relevant original content in Shine produced by our bicultural editorial team we aim to form deep emotional connections with bicultural Latinas at an unprecedented scale.”
According to a Yahoo! Insights study on Minorities Online, bicultural Hispanics prefer a culturally targeted approach versus a language driven approach when surfing the web.
Yahoo! says it will continue to strengthen both Spanish-language content on Yahoo! en Español and program relevant English content for Latinos across Yahoo!’s leading media properties.
